Digital Marketing

Digital Marketing



Digital marketing refers to advertising delivered through digital channels such as search engines,
websites, social media, email, and mobile apps. Using these online media channels, digital marketing
is the method by which companies endorse goods, services, and brands.

  • Digital marketing encompasses all marketing efforts that use an electronic device or the internet.
    Businesses leverage digital channels such as search engines, social media, email, and other websites
    to connect with current and prospective customers.

Digital Media Types

  • Video:
    ◦ Many digital media outlets are visual, from streaming movie and television services such as
    Netflix to virtual reality surgical simulators used in medical institutions. One of the biggest players
    in visual digital media is YouTube, which hosts billions of videos.
  • Social media:
    ◦ Social media includes sites such as Twitter, Facebook, Instagram, LinkedIn, and Snapchat, which
    enable their users to interact with one another through text posts, photographs, and videos,
    leaving “likes” and comments to create conversations around pop culture, sports, news, politics,
    and the daily events of users’ lives.

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